With the rapid advancement of mobile technology over the past decade many industries have been struggling to keep up or, rather, they are falling behind in terms of grasping and making the most of the opportunities that mobile internet can provide. Advertising is obviously one area and many sections of the market either overlook mobile advertising completely or do not utilize it in a way in which it is beneficial to both parties however the gambling industry has started to make inroads into the mobile sector.
Gambling whether it be placing a bet on a sporting event or playing poker online is a huge, huge business that attractions millions of people every year resulting in huge profits and income for gambling companies and allowing ordinary people to use their skills and make some money as well. For example, the finest online UK casino has been making inroads to the mobile market recently by launching mobile friendly versions of webpages and smartphone apps as well to fully capture the mobile audience. However, it is not a strategy that many casinos or online bookmakers are taking.
While some app stores do not allow gambling apps to be downloaded directly from them, the phones do allow you to download an app direct from the gambling company although there are many that do now actually have apps or even mobile friendly websites to allow people to use their services and the ones that do are capitalising on this market imbalance. In 2012 alone one bookmaker and casino recorded a 96% increase in its mobile services compared to the previous year and this amounted to just short of £1bn in trade – and this is only one online bookmaker. While the profit was obviously much less than this it still resulted in millions of pounds in profit over the whole year and many companies are now setting up whole departments who solely work on the mobile side of the business.
However, what can you do with a mobile gambling app? Well, pretty much everything you can with a computer or laptop or even going into the bookmakers or casino in person. You can place a one off bet on a sporting or any other event with just a few clicks or you can play games through the app online. This can include favourites such as poker or slot machines or even more obscure or unique games to that company. The bottom line is that with new mobile technology then mobile gambling needs to catch up with this progression and only some companies are actually achieving this.
10 years ago mobile gambling was pretty non-existent. Gambling on your phone? Never. However, fast forward to the present day and it is much more common that you would believe. With smartphone’s now resembling mini laptops essentially you can do a whole lot more on such a simple device and this means placing a bet or playing casino games online and winning real money in the process. With more and more companies now realising this potential then there are now more options available for the consumer and the market is predicted to grow and expand with each passing year.