With each succeeding generation of the iPhone, Apple seems to be able to find a new way to win over fans and increase its market share. The iPhone 4 looks to be set to do exactly that and a big part of that appeal is the new design. The phone continues to have the same general appearance as the earlier models of iPhone, but this time many reviewers and critics alike are raving about the upgraded appearance and embracing it like never before.
Much of the credit for this reaction to the design of the iPhone 4 should go to designer Jonathon Ive. He is the mind that came up with the concept of flattening the smart phone by reducing the bulges that earlier models had in order to give it a more streamlined and utility based appearance that would match other products from Apple such as the