Axel Springer, a European newspaper corporation, is shifting its focus from its more traditional print based media to a multimedia solution that allows them to provide content to their customers via Apple’s iPhone. The media company’s focus at this time is on content delivered to the Apple iPhone 3G, a hot innovation being readily embraced by consumers in the European market place.
This shift towards the digitization of their content is gathering momentum as the company prepares to embrace a much more technologically savvy approach to content traditionally distributed in newspaper format by their BILD Newspaper division. In this updated format, Axel Springer can deliver all the information and entertainment services they are known for at a lower cost with greater convenience for their customers. The popular content offered is a large scale operation to deliver, but Axel Springer is continuing to build upon what they have begun, increasing the available options for consumers.
Currently, the company is focusing on its most popular informational offering, soccer statistics and schedules designed to keep fans of this popular European sport updated in a manner more timely than previously possible with its print format. Their “Mein Klub” (My Club) is an app that allows fans to focus on the events involving their favorite soccer teams. Due to the hardcore fanbase in the countries Axel Springer serves, this content is their flagship offering.
In the future, Axel Springer intends to further digitize their content as a means of expanding their readership through the iPhone and hopes to offer their full array of media through this channel.