While women have historically been a powerful demographic for all consumer goods, the arrival of more user friendly electronic devices has changed the landscape dramatically. No longer are computers and related technologies the domain of tech savvy middle aged men and teenaged boys. In today’s world, the savvy mommy blogger has an iPhone, too, and she knows more than simply how to make calls and surf the web. According to recent research by mobile advertising juggernaut Greystripe, iPhone moms are using the mobile phones for a variety of applications that exceed the expectations of tech experts set only a few short years ago.
The iPhone mom demographic is a rapidly growing one that shows a mom’s iPhone is more than just her own. Nearly 50% of moms using the device share it with their children, downloading plenty of entertainment and educational apps to enrich their children’s lives. About the same percentage are also using the device to locate local stores, find discounts from retailers in their area and even take a quick peek at recipes online in order to help them make more informed grocery purchases which save their families money.
With nearly 20% of moms looking for quick coupons and a full 43% doing comparison shopping, retailers are eying this demographic with renewed hope of finding better ways to lure shoppers in during these tight economic times. The added fact that moms are using the iPhone to set their schedules using calendar apps and other organizational tools sees a range of developers considering the concept of having ad-sponsored apps that can perform this function better than some of the other free apps on the market today. Since moms are checking their messages with the devices, advertising straight to them while they’re on the go also looks to be a lucrative opportunity that boosts retailer sales while serving the needs of these busy women.
From exercise tracking apps to dietary advice to relaxation tools, moms are employing applications to help them better their lives and manage all of their daily tasks to a much more efficient degree. Critics forsee a flood of women flocking to the device as word of its usefulness spreads across the female sector of the blogosphere in the coming years.