The same man who helped to develop prime Nickelodeon entertainment properties such as profound smash hit SpongeBob SquarePants, former Nickelodeon president Albie Hecht, is seeking out new ground on the impressively fertile platform of Apple’s widely embraced iPhone. In January of 2010, the creative giant will be releasing what he hopes will be a brand new innovation in the world of iPhone games, a children’s entertainment franchise centered around an 8 year old boy named Bigby, a dedicated genius who is putting his mind to work at fighting crime by stopping what he believes to be Earth’s gravest threats: dragons and pirates.
Working with game company mega stars Addicting Games, a cutting edge provider of iPhone gaming apps and leader in the mobile gaming industry, Hecht and company will offer the title through his worldwide studio, Worldwide Biggies. In the game, players will take on the role of Bigby, taking on challenges such as stepping on pirate’s heads in an effort to stop their nefarious activities. Focused on the younger demographic of game enthusiasts, the title will be focused on gamers ranging in age from 8 to 17 years old.
Due to his experience at selling such properties to a global audience, Hecht’s studio has already put together plenty of materials to help sell their character to media forms outside the iPhone such as a feature film, a television series and, of course, an aggressive merchandising plan. With credits to his name such as The Rugrats Movie and Dora the Explorer, Hecht is expected to highly successful in the iPhone app world, especially with the expected rise in sales to the under 17 audience this holiday season once iPhone prices drop again.