As two of the biggest companies connecting people in today’s world, it comes as no surprise that Facebook and Apple, the maker of the iPhone, would be a match made in heaven for many of today’s users who enjoy socializing via digital means. The Facebook app for the iPhone has now been reported to have more than 100 million users who make use of it each month. Of the more than 150 million users making use of Facebook via mobile devices each month, the iPhone’s share is definitely high. This bodes well for both Apple and Facebook who are looking to further expand their demographics, but some insiders have anonymously told the press that well over half of the usage of apps on the iPhone actually comes from the Facebook user base. Of course, given the condition of anonymity, this data can’t be confirmed by the media and is seen as being extremely sensitive for both companies at present. If true, this would mean these two services are most likely striking the same user demographic, experts have said. The latest version of the iPhone’s Facebook app includes new features such as Places which is only for users in the United States right now, but allows these users to post their location so that their friends know where they are.
The new update for the iPhone also lets users more specifically define the privacy settings they would like and allows for threads in their inbox that can include multiple users at the same time.