Ease of use has been the war cry for many new pieces of software and various devices that have been coming onto the market in the past decade and 2010 sees no shortage of companies pounding exactly this point, particularly in the smart phone market. These phones are growing more sophisticated with each passing season as they are unveiled at a head spinning pace. The facts, say analysts, are lining up to support the way tech industry manufacturers are delivering their product: making ease of use king. This has been the way that Apple marketed its iPhone, as an incredibly state of the art device with a huge assortment of features that is stunningly easy to use. Consumers have embraced the concept and taken the product to the absolute peak in terms of sales. This has lead many competitors to go back to the drawing boards in an attempt to make their own devices equally easy to use. Because of the vast amount of design work that goes into these phones, it can take a 1 to 2 year design cycle, if not longer, to get things right for a new model that will actually offer the maker a competitive edge. Korean based Samsung knows all about this since they have been creating a powerful electronics industry brand for quite some time and their new phone, the Wave, is definitely going to cause a stir in the coming months.
The behemoth of a market share that Apple enjoys right now just may have a piece of its pie cut right out when it comes to what the Samsung Wave can offer consumers. Bookmarks, shortcuts and a whole range of exceptionally well tuned touch screen features make the Wave a truly competitive entry to the market that is now nearly run by the iPhone.