Businesses are always looking for a new ways to be able to attract and hold customer attention and many times, they are looking to be able to leverage hi tech means in order to do that. The potency of online advertising, the power of games as advertising platforms and many other examples all showcase this basic concept, but something new is emerging in the world of business cards that is evolving them into something beyond what they have been for years. The beauty of it, say business owners, is that they are not having to go out and buy digital business cards or invest heavily to purchase these new hi tech business cards – they are still the same cards that we have seen for years, only smaller.
The concept is quite clear cut and it involves taking a smaller form of the business card that is noticed more easily due to the small size, which many say is also more Earth friendly since it uses less paper. These smaller ‘calling card’ style cards are being used by businesses and those who rely on social connections for the work they do. The unique size of these mini business cards is helping them get noticed more easily since they clearly stand out visually from other similar cards. This is key in an item designed to attract consumer attention. Further, the cards contain an element that is becoming increasingly more prevalent in society today: 2d barcodes.
By making use of the printed barcodes on the card, more information can be delivered to the recipient of the card. By taking a device such as the Apple iPhone which, with a downloaded app, can use its camera as a barcode scanner, the card can convey far more information. The scanner of the barcode can be lead to a web site where they can learn more information about the person or business from whom they got the card. This allows the cards to connect with all sorts of other sites and offer a much stronger value tot hose who are investing in them as a means of not just advertising, but building more genuine social relationships with potential customers. So far, the trend appears to be taking strong hold among those who need a budget conscious solution for advertising in a non-confrontational way that is fun and gives value back to the consumer.
Consumers are proving to enjoy the barcodes because it allows them to get additional information and is a more exciting way to interact with a card since there is an element of mystery similar to solving a puzzle. Of course, using an iPhone the puzzle can be quickly solved so there’s no frustration in learning what the barcode leads to or represents. Additionally, the codes can be printed on the mini cards at no additional charge which means that businesses are not having to spend anything extra to be able to take their card to the next level and offer a unique experience for those they would like to have as customers.