In the wake of Apple’s immensely popular iPhone, more and more celebrities are choosing to expand their marketing portfolio by reaching out to fans via their own personal app that gives them an instant connection with the people who keep them in business. This time, global pop star sensation Britney Spears is releasing her own app titled “It’s Britney!” designed to work on both the iPhone and iPod Touch mobile devices. This program will offer a range of features specifically designed to interest Spears’ fan base.
The app, which is available for a price of $1.99 via download from the iTunes App Store will give fans a chance to get messages direct from Britney Spears, news about the singer, view a collection of her photos, Twitter updates and a home page which developers have said will be frequently updated. In addition to this, when fans shake their iPhones, it will enable a feature, when in a preset mode, that displays a sparkler effect. This feature is designed for fans who are at her live shows to offer greater interaction with her while she is on stage. One feature fans are sure to love is the ability to put their own face on the backup dancers in her videos.